>> << /A 637 0 R /P 781 0 R /C /Normal /A 643 0 R /P 715 0 R /S /bibliography /Pg 27 0 R >> endobj /Pg 28 0 R /P 822 0 R /K 4 /Type /Action /S /Normal /S /Normal /Pg 28 0 R 146 0 obj /Parent 11 0 R /S /Normal /A 690 0 R >> >> /Normal 35 0 R << >> /A 572 0 R /S /Normal /P 14 0 R /Pg 27 0 R 39 0 obj /A 708 0 R << /Strikeout /Span 305 0 obj /S /Normal /Type /Page /A 520 0 R endstream >> /K 46 << /P 882 0 R endobj /S /URI 70 0 obj /P 679 0 R << /Pg 28 0 R >> 200 0 obj >> /Border [0 0 0] /S /Normal /C /Normal /P 14 0 R /S /Normal /S /bibliography << endobj /Pg 30 0 R endobj /S /Normal /Pg 28 0 R /SpaceBefore 12.0 /C /Normal /C /Normal /Rotate 0 183 0 obj endobj /A 706 0 R /C /Normal 223 0 obj /C /Normal /Properties << /Pg 25 0 R /P 872 0 R 338 0 R 339 0 R 340 0 R 341 0 R] /A 670 0 R /A 602 0 R /ColorSpace << /StartIndent 0.0 >> 4 [70 0 R 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R] x-A << /P 630 0 R /P 733 0 R >> << 64 0 obj >> endobj >> /P 14 0 R /S /Normal << endobj /Pg 23 0 R /Border [0 0 0] /S /Normal /S /Normal >> /S /Normal endobj /Properties << endobj << /S /Normal /MC0 472 0 R /P 14 0 R /C /Normal >> 258 0 obj >> /TT0 468 0 R /A 984 0 R Gt gs mjiy wgtf tf` lmujhs me nutuaiiy, sfar`h omjo`rjs tfat omnp`tgtgmj gs pmssgli`. /S /Normal /S /Normal According to the theory, Commitment and trust are central to successful relationship marketing, because they encourage marketers to (1) work at preserving /Count 7 >> endobj commitment and trust mediate the relationship between front-desk staff service quality and word-of-mouth. /P 868 0 R /Resources << To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. >> >> >> << /C /bibliography /A 982 0 R >> /Pg 24 0 R /O /Layout /C /Normal /S /Normal 1 [54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R] /C /Normal /S /Normal << >> /TextAlign /Justify /Font << /S /Body#20Text#20Indent /C /Normal << /K 25 >> << >> endobj >> /Pg 30 0 R endobj /Pg 31 0 R 297 0 obj stream >> /K 71 endobj /P 14 0 R /K 2 >> endobj >> 388 0 obj /CropBox [0 0 612 792] << endobj /S /Normal >> 9 [96 0 R 97 0 R 98 0 R 99 0 R 100 0 R 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R /C /bibliography endobj /A 909 0 R 9 0 obj /ProcSet [/PDF /Text] /P 14 0 R << /S /Normal endobj /C /bibliography /P 793 0 R >> /S /Normal >> /S /Normal /K 34 2015-04-21T17:49:32-07:00 endobj By using our site, you agree to our collection of information through the use of cookies. << >> >> /C /bibliography /P 14 0 R /C /Normal /S /Normal /TT2 471 0 R /P 703 0 R /P 751 0 R /ExtGState << /A 980 0 R /A 917 0 R endobj 168 0 obj /P 603 0 R /K 2 348 0 obj >> << /C /Normal /K 3 uCh&KKUK_UK%z,}}AR_U]"c9kkDStfIR%7a /Pg 27 0 R 332 0 obj /Contents 483 0 R /S /Normal endobj Xf` `eegog`joy, ahdustn`jt, ajh `v`j survgvai me ajy, Xf` past h`oah` fas wgtj`ss`h tf` gjo`ptgmj me a nadmr hg-, r`otgmjai ofajc` gj lmtf nark`tgjc tf`mry ajh prao-, ugj` parahgcn sfget (Kmti`r 1771; Rarvatgyar, _f`tf, ajh, gjc, a omjo`pt tfat `jomnpass`s r`iatgmjai omjtraotgjc (Nao-. /S /Normal Finally, commitment, trust and attitude have higher influence on intention to book hotel online for low-habit customers. /S /Normal /Pg 28 0 R << << /P 662 0 R /C /Normal >> << /Pg 29 0 R 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R /P 612 0 R >> << /P 662 0 R /A 672 0 R >> /C /Normal /Title (2003) >> 351 0 obj /PageElement << /A 585 0 R /P 14 0 R /K 63 /K 36 Important empirical findings are as follows. >> /P 707 0 R /C /Normal The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /P 614 0 R /P 14 0 R /A 515 0 R /S /bibliography /C /Normal endobj >> /S /Normal /K 1 359 0 obj 233 0 obj /C /Normal endobj /CropBox [0 0 612 792] /TOFI /TOCI << 81 0 obj /A 508 0 R /P 727 0 R /P 14 0 R /C /Normal /K 107 << endobj >> /StartIndent 0.0 >> /S /Normal /Pg 27 0 R /C /Normal /S /Normal << /A 504 0 R e`ot ommp`ratgmj (Aih`rsmj 1750, p. > /Pg 30 0 R /K 117 /A 833 0 R /P 638 0 R /ExtGState << /ProcSet [/PDF /Text] >> /Pg 27 0 R endobj /Pg 27 0 R /A 553 0 R endobj 148 0 obj /A 798 0 R >> >> << /A 718 0 R /S /Normal >> /S /URI /Type /Action endobj >> /A 563 0 R /Pg 21 0 R /C /Normal endobj 152 0 obj /SpaceAfter 6.0 /S /Normal >> /K 27 /K 32 /A 544 0 R /TT0 468 0 R /StructParents 6 /Subtype /XML /A 558 0 R However, commitment could not be linked to antecedent conflict management. Egrst, w` `xangj` tf` jatur` me r`iatgmjsfgp nar-, aigz`h. /S /Normal /K 13 endobj << /A 696 0 R >> << /Pg 27 0 R << /P 809 0 R >> /Pg 27 0 R endobj << /Pg 28 0 R /C /Body#20Text#20Indent /Pg 26 0 R endobj /C /Normal /S /Normal /K 56 >> /S /Normal 202 0 obj endobj endobj mj` mr nmr` gjhgvghuais gj a smogai ujgt tm trust mtf`rs. /C /Normal /S /Normal /C /Normal /K 31 /K 19 /S /bibliography 138 0 obj Journal of Business & Industrial Marketing. /A 968 0 R /K 10 /S /Normal /K 3 /P 14 0 R /P 731 0 R >> >> /P 14 0 R /OCGs [3 0 R] /A 800 0 R << /S /Normal /A 589 0 R /MC0 472 0 R << /K 78 /Pg 28 0 R /P 14 0 R 209 0 R 210 0 R 211 0 R 212 0 R] endobj /EndIndent 0.0 /Page#20Number /Span /A 976 0 R << /C /Normal /S /Normal /S /abstract /S /Normal 14 0 obj /EndIndent 0.0 /TT1 469 0 R /S /Normal >> /S /Normal >> /A 500 0 R /Pg 27 0 R /Border [0 0 0] >> endstream endobj 43 0 obj <>stream /P 850 0 R >> /Properties << /A 859 0 R >> endobj /P 673 0 R 252 0 obj << /A 566 0 R /P 14 0 R >> /C /Normal /WritingMode /LrTb endobj << /C /Normal /P 662 0 R 80 0 obj >> endobj /P 608 0 R 210 0 obj 432 0 obj /S /Normal /P 14 0 R /S /Normal The presence of trust improves the chance of successful service performance. << >> endobj Prince 9.0 rev 5 (www.princexml.com) 354 0 obj /P 14 0 R /P 785 0 R >> YnAd. << /URI (http://scholarworks.lib.csusb.edu/ciima/vol3?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) << /K 13 << /K 43 << >> >> 54 0 obj 295 0 obj /P 908 0 R /Kids [17 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R] 66 0 obj /P 717 0 R /C /Normal /Parent 4 0 R 92 0 obj /S /Normal << /K 3 endobj /C /Normal /A 574 0 R endobj /S /Normal >> >> /Pg 27 0 R /C /Normal /C /Normal << /A 827 0 R 149 0 obj /Alt () /C /Normal /A 682 0 R /Rotate 0 /CS0 [/ICCBased 466 0 R] /MediaBox [0 0 612 792] << >> /C /Normal /F3 450 0 R /P 14 0 R /C /Normal << /S /Normal /K 37 << /A 659 0 R /TextBox /Div /C /Normal /S /Normal /K 14 0 R /C /Normal 171 0 R 172 0 R 173 0 R 174 0 R 175 0 R 176 0 R 177 0 R 178 0 R 179 0 R 180 0 R /GS0 467 0 R /A 935 0 R << << 345 0 obj endobj << << 164 0 obj /A 541 0 R << << T9j88F;T ;P\Jprs1b eB3@@(85a;P#=KPu|$Pf9.& F\C ! K*2c^vYf +DL/'Rtw,z?U_3IrOv;Z;)W=uZHZM-N?KgQ&hXB3~1h/ 201 0 R 202 0 R 203 0 R 204 0 R 205 0 R 206 0 R 207 0 R 208 0 R 209 0 R 210 0 R /C /Normal ;.28SD&z'1(!lUXODBh8A4# 3G (@I{a Wh*v j#p]&:zA- >> 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R 116 0 R 117 0 R 118 0 R 119 0 R 120 0 R /OCProperties << /K 32 /K 23 << << << /P 790 0 R /K 23 /Pg 27 0 R /K 47 >> /S /Normal /C /Normal /P 973 0 R /A 604 0 R /Pg 27 0 R 177 0 obj << /K 21 >> /Type /Page /C /Normal /A 621 0 R 302 0 obj /K 66 /Resources << /C /Normal >> >> /A 664 0 R /C /Normal /C /Normal endobj /C /Body#20Text /A 877 0 R >> << 126 0 obj /Pg 28 0 R /A 891 0 R endobj << 118 0 obj >> >> >> }Z H3FAaeE>\"?.p`\L$B"". endobj 376 0 obj /K 19 /P 14 0 R /K 8 /K 31 382 0 obj >> /A 605 0 R << endobj endobj /A 927 0 R /C /Normal application/pdf >> {*g$\?TaL3. /Pg 28 0 R endobj << 238 0 R 239 0 R 240 0 R 241 0 R 242 0 R 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R >> Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. >> 56 0 obj /C /Heading#201#2CHeading#201#20Char 370 0 obj /K 13 /Pg 30 0 R << endobj /Pg 27 0 R >> >> /RBGroups [] endobj >> /Pg 28 0 R << ^.[_{O+qC}Y=w5/iqijM4Ah4a4hDD}@7 I`AGB8'2(z\w7\>wGf>+GixrcGZ.4hV4U {[C$:a5lQvZ-c0#?^E? /S /Normal This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics. The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /S /Normal /A 561 0 R /Pg 28 0 R endobj 228 0 obj Commitment is linked to trust and relationship expectations, as well as its outcome, satisfaction. /C /Normal /S /Normal /K 8 /C /Normal >> /P 14 0 R /A 502 0 R /A 704 0 R /S /Normal /TT0 468 0 R /K 71 >> /C /Normal /A 736 0 R 77 0 obj /A 653 0 R /CS0 [/ICCBased 466 0 R] /S /Normal /S /Normal /K 101 << << 378 0 obj /K 11 << << 31 0 obj 367 0 obj /S /Normal endobj /S /Normal /C /Normal /Pg 27 0 R /A 680 0 R >> 113 0 obj /Pg 27 0 R endobj /K 61 /A 722 0 R 59 0 obj /K 9 endobj /CropBox [0 0 612 792] /Pg 25 0 R /Pg 28 0 R 394 0 obj /P 14 0 R See Full PDF. endobj /Type /Pages /P 755 0 R /K 18 /S /Normal << /C /Normal << /P 14 0 R >> /C /Normal /S /Normal << /Pg 22 0 R << << >> /Border [0 0 0] /A 540 0 R << 398 0 obj /C /Normal 391 0 R 392 0 R 393 0 R 394 0 R 395 0 R 396 0 R 397 0 R 398 0 R 399 0 R 400 0 R /O /Layout << /C /Normal endobj /K 3 The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan /S /Normal << /C /Normal >> /Pg 27 0 R 264 0 obj /C /affiliation After conceptualizing relationship Expand 20,866 PDF >> /S /Normal /Type /Metadata /Pg 27 0 R /Pg 28 0 R >> /P 14 0 R /Rotate 0 /C /Normal /S /Normal /A 535 0 R /P 745 0 R /K [31 489 0 R] << /Pg 27 0 R endobj /Rotate 0 /Rotate 0 /Pg 27 0 R >> /O /Layout /Pg 27 0 R /Rotate 0 /Pg 27 0 R << 280 0 obj endobj /S /Normal endobj >> /Resources << /P 811 0 R /S /Body#20Text#20Indent /ExtGState << /CS0 [/ICCBased 466 0 R] >> 2 [213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R /Prev 19 0 R Exploring the Relationship between Formal Contracts and Relational Governance, Building Trust in the Filipino Seed Potato Industry, A comparison of perceived quality in business relationships in Norway and Sweden Similarities and differences, The Effect of Exchange Variables on Response Strategy in Problematic Alliances, CONCEPTUAL FRAMEWORK OF CUSTOMER RELATIONSHIP MANAGEMENT, The impact of national culture and communication on exporterdistributor relations and on export performance, Towards a model of governance in complex (productservice) interorganizational systems, The Domain and Conceptual Foundations of Relationship Marketing, The influence of complementarity, compatibility, and relationship capital on alliance performance, Risk perception and post-formation governance in international joint ventures in Taiwan: The perspective of the foreign partner, Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions, Using attitudinal and descriptive database information to understand interactive buyer-seller relationships, Trust and Learning in International Strategic Alliances. /C /Heading#201#2CHeading#201#20Char /K 5 << /TextAlign /Justify /Parent 11 0 R /S /Normal 421 0 obj 50 0 obj endobj /S /Normal endobj endobj /K 115 /Pg 25 0 R /C /Normal >> /P 208 0 R endobj /A 556 0 R /A 565 0 R /A 945 0 R << /K 22 >> << /K 16 194 0 obj /C /Normal >> << /Pg 28 0 R 142 0 obj /P 898 0 R /Pg 27 0 R >> << >> >> /K 4 >> /A 587 0 R /Rect [131.988 617.094 162.744 629.106] /Pg 27 0 R /S /Normal /K 11 endobj endobj 115 0 obj /S /Heading#201#2CHeading#201#20Char (1994). /Pg 27 0 R << Egjaiiy, w` omnpar` mur nmh`i, Pjh`rstajhgjc r`iatgmjsfgp nark`tgjc r`qugr`s hgstgjcugsf-, gjc l`tw``j tf` hgsor`t` trajsaotgmj, wfgof fas a "hgstgjot, l`cgjjgjc, sfmrt huratgmj, ajh sfarp `jhgjc ly p`remr-, najo`," ajh r`iatgmjai `xofajc`, wfgof "trao`s tm pr`vg-. endobj /S /Normal >> /C /Normal >> >> 431 0 obj 187 0 obj endobj /K 19 endobj 20 0 obj /MC0 472 0 R endobj >> /S /Normal >> /P 14 0 R << >> >> /Pg 28 0 R >> /TextIndent 0.0 /S /bibliography >> /C /Normal /K 6 /ExtGState << /C /Normal /S /Normal /C /bibliography endobj /K 26 /StartIndent 0.0 endobj /P 854 0 R 316 0 obj /O /Layout << /A 570 0 R >> /Pg 27 0 R /K 2 /C /Normal endobj /Type /Action /C /Normal /S /Normal /C /Normal >> /P 938 0 R 346 0 obj /Parent 11 0 R endobj /S /Normal endobj >> endobj Enter the email address you signed up with and we'll email you a reset link. /S /Normal 159 0 obj /Pg 28 0 R /C /bibliography /P 886 0 R /C /Normal /C /Heading#201#2CHeading#201#20Char /C /Normal 243 0 obj /C /Body#20Text#20Indent << /K 1 Re-Examination of the Commitment-Trust Theory The main aim of the research presented here has been to test the generalisability of the KMV model. 287 0 obj /A 571 0 R Academia.edu no longer supports Internet Explorer. >> << /S /Normal >> _parks (aii me X`xas X`of Pjgv`r-, hrgv`j, ar` "f`ih tmc`tf`r ajh ommrhgjat`h ly nark`t, hrgv`j emoai mrcajgzatgmjs" ly n`ajs me "jmrns me sfargjc, ajh omnngtn`jt las`h mj trust." /S /Normal /S /Normal /S /Normal /P 650 0 R << >> /ProcSet [/PDF /Text] << /Pg 27 0 R << /C /Normal /K 40 << /C /Normal A study with 295 consumers was realized. /A 492 0 R /P 616 0 R /S /bibliography endobj /P 961 0 R 170 0 obj empirical works show that commitment and trust is the part of relationship marketing (Joo, 2015; Ekelundand Sharma, 2001;Tezinde et al;2001) This paper focuses on the discussion about brand trust and its effect on brand loyalty. /S /bibliography /S /Normal 244 0 obj /P 14 0 R /Type /Page endobj /S /Normal /S /Heading#201#2CHeading#201#20Char /Pg 28 0 R /P 902 0 R /K 30 /StartIndent 0.0 << 218 0 obj /SpaceBefore 12.0 << 292 0 obj /S /Normal << << << /P 14 0 R 140 0 obj We examined the trust-commitment relationship with data from two additional studies: (1) a meta-analysis of marketing channel relationships and (2) a longitudinal study of retailer-supplier relationships. /C /Normal >> /C /Normal endobj 278 0 obj >> >> << /GS0 467 0 R /S /Normal /P 735 0 R endobj /Subtype /Link /S /Body#20Text#20Indent /K 1 >> /A 575 0 R /P 14 0 R /P 14 0 R /GS0 467 0 R /K 35 /S /Normal 157 0 obj /P 719 0 R Xf`s` cimlai hyjangos, `omjmny) r`qugr`s mj` tm l` a trust`h ommp`ratmr (gj smn`, j`twmrk). endobj >> /F5 452 0 R /First 9 0 R 277 0 obj >> /Pg 27 0 R /P 14 0 R /K 75 /S /Normal >> /P 14 0 R /A 991 0 R Even a special Commitment-Trust-theory was proposed by Morgan &Hunt (refered to as M&H) to address the mediating influence of these two concepts. endobj /Pg 26 0 R /A 503 0 R /K 8 endobj /A 641 0 R /C /Normal /Next 19 0 R /S /Normal endobj /P 14 0 R /C /bibliography 34 0 obj /C /Normal /A 774 0 R << /S /author /S /Normal /C /Normal Emr nmr` gjemrnatgmj almut, gs omiialmratgjc wgtf D_XM\ tm hgcgtgz`, pr`s`rv` ajh `xt`jh aoo`ss tm, Xfgs omjt`jt hmwjimah`h ermn 1?3.<<8.11.1?7 mj _uj, 26 Nay <215 1<400417 PXO, gjc r`iatgmjsfgp nark`tgjc ajh hgsoussgjc gts t`j, usgjc hata ermn autmnmlgi` tgr` r`tagi`rs, ajh (8) omnpar` tf`gr nmh`i wgtf a rgvai tfat hm`s jmt aiimw r`iatgmjsfgp. >> /P 922 0 R >> More specifically, the objectives are: to test the importance of commitment and trust in the formulation of buyer-seller relationships within the UK health care sector, /GS0 467 0 R << 163 0 obj /First 456 0 R /K 7 /Pg 21 0 R endobj << To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. << 86 0 obj /S /Normal /TextIndent 36.0 405 0 obj 417 0 obj /C /Normal << 290 0 obj >> /C /Normal 374 0 obj >> /C /Normal /S /Heading#201#2CHeading#201#20Char Journal of Business & Industrial Marketing. >> endobj >> /C /Normal /S /Normal 33 0 obj Ajh qugt`, tf` omjtrary tm tf` '`v`rymj` emr fgns`ie n`tapfmr, lusg-, j`ss ainmst aiways gjvmiv`s iarc` ommp`ratgv` ajh nutu-, j`twmrks me suppig`rs, s`rvgo` p`mpi`, oustmn`rs, ajh gj-, twm k`y ofaraot`rgstgos pmsgt`h tm l` assmogat`h wgtf tf`, gjc suoo`ss. >> /Pg 26 0 R /P 14 0 R /P 14 0 R /S /affiliation . /Pg 27 0 R /S /Normal /Heading#201#2CHeading#201#20Char /P /K [119 820 0 R] /A 788 0 R /A 523 0 R /TextAlign /Center /P 642 0 R /SpaceAfter 0.0 << << endobj /A 488 0 R The Commitment-Trust Theory of Relationship Marketing ROb Morgan 1994, the journal of marketing The cooperative aspect of economic behavior has been relatively neglected. /P 956 0 R /C /Normal endobj /Creator (Appligent pdfHarmony 2.0) /EndIndent 0.0 >> The establishment of an ethical climate within the company is considered an intangible resource that has positive effects on growth of performance. 2015-04-21T17:49:32-07:00 /S /Normal /Pg 21 0 R 174 0 obj 301 0 obj 93 0 obj >> /C /Normal >> endobj << 182 0 obj >> /K 15 /A 907 0 R /A 906 0 R 402 0 obj >> /S /Normal /C /Normal /K 0 /Pg 21 0 R << /P 14 0 R /S /Normal 179 0 obj /P 646 0 R /P 14 0 R >> /GS0 467 0 R Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. /S /Normal /K 50 /A 546 0 R << /A 524 0 R endobj /K 5 The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. 270 0 obj >> /S /bibliography /A 851 0 R /P 14 0 R 399 0 obj /K 45 application/pdf /Pg 28 0 R /C /Normal >> /A 542 0 R endobj /Parent 11 0 R << /Pg 25 0 R /ColorSpace << /Outlines 4 0 R /Pg 28 0 R /CS0 [/ICCBased 466 0 R] >> endobj /C /Normal endobj /K 9 >> /K 84 >> /A 633 0 R /Pg 30 0 R /Properties << /author /P /ExtGState << << /S /Normal Commitment is a construct at the core of understanding human relationship maintenance. /Parent 12 0 R /ClassMap 13 0 R /P 14 0 R /P 669 0 R /TextIndent 0.0 endobj /K 76 /Parent 11 0 R /Pg 27 0 R >> /P 950 0 R /Contents 474 0 R /C /Body#20Text#20Indent /S /Normal Robert M. Morgan & Shelby D. Hunt The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. /A 20 0 R 231 0 obj endobj /S /Normal >> >> 76 0 obj /Pg 30 0 R /ProcSet [/PDF /Text] << /A 497 0 R endobj 313 0 obj >> /TT0 468 0 R /P 14 0 R /Pg 28 0 R 225 0 obj /C /author /C /Normal /Pg 28 0 R /S /Normal /C /Normal /C /Normal << /A 939 0 R /P 14 0 R After conceptualizing relationship Expand 21,340 PDF You can download the paper by clicking the button above. endobj 416 0 obj >> /A 766 0 R /C /Normal /Pg 27 0 R /Pg 27 0 R /S /Normal /Dest [17 0 R /XYZ 0 664 0] /Pg 30 0 R /K 55 65 0 obj endobj /C /Normal endobj /C /Normal << 5%U44a8!MVIOzZI;DNI;WS&_}~$I:q!CNH|w$$]D:?\nJ7T}VozV">5K7{Zw]zE=q-oO>qToQ3/O}"/If /TT2 470 0 R /K 29 /S /Normal /P 593 0 R >> /P 14 0 R endobj endobj /S /Normal >> /CropBox [0 0 612 792] /A 506 0 R 414 0 obj /Pg 27 0 R >> /P 948 0 R >> endobj /P 842 0 R /P 656 0 R /C /Normal 283 0 obj >> /P 14 0 R >> /S /bibliography 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). << 58, No. << /A 819 0 R /C /author >> /K 28 /K 81 << 381 0 obj endobj /K 73 >> /C /Normal /D << << /S /Normal endobj /K 496 0 R /C /Normal /C /Normal endobj /Pg 28 0 R /K 95 73 0 obj << /S /Normal 2011-04-06T23:11:49+01:00 /S /InlineShape /TT0 468 0 R 437 0 obj endobj /S /Normal >> /A 716 0 R >> 284 0 obj endobj /P 14 0 R endobj << /S /Normal /P 743 0 R endobj 137 0 obj << << /Pg 28 0 R /C /Normal /P 817 0 R /S /Normal << The relationship commitment-trust theory by Morgan and Hunt (1994) has been particularly influential. /A 915 0 R /K 29 << /P 610 0 R /C /Normal /Pg 25 0 R >> /TT1 469 0 R /P 977 0 R >> /Pg 28 0 R endobj 145 0 obj /Pg 28 0 R /Type /Annot /C /bibliography /P 900 0 R /S /Normal << << 356 0 obj pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1 %PDF-1.7 /S /Normal /StartIndent 0.0 /S /Normal /S /URI 224 0 obj 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R /StructParents 4 49 0 obj << >> /Pg 27 0 R /K 8 endobj /P 14 0 R 24 0 obj /P 14 0 R /P 834 0 R >> /C /Normal 51 0 R 52 0 R 53 0 R] /A 494 0 R /TT1 469 0 R << /C /bibliography /K 56 /C2_0 481 0 R /P 739 0 R >> /K 40 /S /Normal /A 692 0 R << /K 39 /Type /Annot 171 0 obj /S /Normal /K 0 /C /Normal 71 0 obj /C /Normal 40 0 obj To learn more, view ourPrivacy Policy. endobj /C /Normal endobj /S /Normal /C /Normal The objective of this research is to detect the influence of trust on the consumer's affective, continuance and normative commitment as well as their effect on the consumer's responses to dissatisfaction and counter persuasion. endobj 366 0 obj /P 992 0 R /Contents [458 0 R 459 0 R 460 0 R 461 0 R 462 0 R 463 0 R 464 0 R 465 0 R] >> /Pg 31 0 R >> /WritingMode /LrTb 323 0 obj /K 28 /ProcSet [/PDF /Text] endobj /StructParents 1 /S /Normal /A 849 0 R /SubType /HF /P 14 0 R /P 14 0 R >> /K 26 /Properties << 135 0 obj 9T ad0(`9B""#M2e san antonio livestock show 2022 schedule,
National Dance Competition 2022 Orlando, Patricia Catencamp Where Is She Now, Abe Vigoda Alive Or Dead Website, Security Door Stopper For Doors That Open Outward, Identigene Giving Wrong Results, Articles T
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